Thursday, March 12, 2009

Dolce & Gabbana - Put On A New Face





As if Dolce & Gabanna didn't already have a full artillery for the uber-chic sex siren with tiny waisted, high hemmed fashion and seductive fragrances, they've decided to give her a face to match.

Super-makeup artist, Pat McGrath, was enlisted to create the new line of lipsticks and powders. Prices start around $29 for nail varnish and cap at $60 for foundation. If McGrath is able to weave the same magic into this line as she did for Armani, then Dolce & Gabanna will have a winner. The Armani collection is known for its sumptuous textures and rich hues and consists of a very edited selection of skincare, color and brushes. The Dolce & Gabanna lipsticks have names like "Devil" and "Drama" with eyeshadows christened "Guilty" and "Elegance".

Scarlett Johansson was chosen as the official spokesmodel and made appearences with the dynamic duo during fashion week in Milan for the launch. In this ad Scarlett wears a signature Dolce face, sans red lip. The smoldering, dark-rimmed eye, light apricot cheek and almost nude tangerine lip mark a clean start. Although some ads do show Johansson in the signature brick red lip we've come to expect.

The new line will be sold at La Rinascente in Milan, Selfridges in London and Saks Fifth Avenue here in the US.

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